Privacy Policy
The Better Ballroom Company respects your privacy. This policy explains how personal information may be used when you contact us or use our website at www.betterballroom.co.uk.
Who is responsible for your information?
The Better Ballroom Company, operated by Mark Birchenough, is responsible for personal information collected in connection with enquiries and dance lessons. For privacy questions, email mark@betterballroom.co.uk.
Information we may collect
If you contact us through a website form, by email, telephone or WhatsApp, we may receive your name, contact details and the information you choose to share about your enquiry or lessons. We may also keep details of lessons arranged and relevant correspondence.
For an online video review, we receive your choice of review, the dance and what you would like help with. If you go ahead, we also receive the video clip or link you send us for feedback.
How we use information
We use this information to respond to enquiries, arrange and manage dance lessons and provide video reviews, communicate about bookings, and maintain appropriate business records. Our usual lawful bases under UK data protection law are taking steps at your request before entering a contract, performing a contract, complying with legal obligations, or our legitimate interests in running the business and responding to enquiries.
Google Calendar and live availability
Our website uses a Google Calendar integration to check whether lesson times are available. The website requests calendar event information through Google's API to determine whether displayed time slots are booked or available. Visitors to the availability page are shown slot availability, not the private details of calendar events.
Google account authorisation credentials used for this integration are stored in a private area of our hosting, outside the public website directory. The integration is used for lesson scheduling and availability, not advertising or selling personal data.
Sharing information
We do not sell personal information. Information may be processed by service providers needed to operate our website, communications and scheduling, including our website host and Google. Those providers handle information under their own applicable terms and privacy arrangements.
How long we keep information
We keep personal information only for as long as reasonably needed to manage enquiries, lessons and business records, or to meet legal obligations. Retention depends on the nature of the information.
Your rights
Under UK data protection law, you may have rights to access, correct or erase personal information, restrict or object to certain processing, and request portability where applicable. To exercise your rights, contact mark@betterballroom.co.uk. You may also raise concerns with the UK Information Commissioner's Office at ico.org.uk.
Changes to this policy
We may update this page to reflect changes to our services or privacy practices. The latest version will appear at this address.